This group project involved developing a Denim Month campaign for Savers, exploring opportunities to promote second-hand denim and the brand's focus on reuse and sustainability. Working collaboratively, we researched the Savers brand, its competitors and current graphic design trends to inform our campaign direction. We explored cyanotype printing, indigo dyeing and embroidery techniques to create original textures, logos and typographic elements. These handmade elements formed the basis of the campaign's visual identity.